User Experience Review of HockeyFactoryShop.com

I recently purchased something on hockeyfactoryshop.co.uk for a friend and the site experience took me back to the 1990s. It wasn’t the most pleasant experience – but boy were they cheap! Being within the industry, my tolerance for poorly constructed sites...

4 reasons why you should focus on website optimisationĀ 

Website optimisation ensures longevity in your online performance and successful longevity at that. Those who focus on it the have a core strategy of user experience and continual website optimisation succeed. We need just look at Amazon as a prime example where Mr...

The Paper Doll: My approach

[6 min read] I had the tremendous opportunity to improve the overall online performance of The Paper Doll. As the current website was not fit for purpose (non-responsive, flash-based, lacked any defined user journey), I had to start from the beginning and end up...

When to say “no” to a client

I recently had the experience of demonstrating a piece of work to a CEO of a big multi-national firm. In this case it was a 50 page document of findings that ultimately led into the wireframed structure of a redesigned homepage. It was intense stuff! To give context,...

Darcy and Dolly: Expert UX Review Example

Darcy and Dolly’s untapped CRO potential When my girlfriend came up to me and said “I need a new outfit this weekend” I responded as I usually do – an eye roll. But she showed meĀ www.darcyanddolly.com – a designer dress online shop with a...